Author: Bianca Modo
The Brand Strategy
playbook
MODO GLOBAL PRESENTS
Learn how to position your brand as a coach or consultant to attract and retain your ideal client.
Order the Kindle version on
Paperback & Kindle
The Brand Strategy Playbook assists with:
- Attracting high-quality clients who resonate with your clearly articulated value proposition
- Positioning yourself as an expert who can deliver tangible results for your clients through proven frameworks and a personalized approach
- Building a thriving community of loyal clients who trust your expertise
- Increasing visibility and recognition as a top coach or consultant in your niche
- Achieving consistent and sustainable business growth
what’s inside
Brand Personality and Voice
Messaging and Positioning
Brand Purpose
Brand Vision and Mission Statement
Differentiation Blueprint
Competitor Analysis Framework
SWOT Analysis
Audience Persona Builder
Marketing Strategy & Funnel
Content Strategy Creation
Visual Identity Development
Brand Strategy Toolkit
High-Profile Networking Strategy
Brand Storytelling Script Template
Premium Brand Presence Checklist
Bridging the Branding Gap
The world is brimming with talent, but many coaches and consultants are missing the mark when it comes to branding their expertise. It's not about a logo, a tagline, or a snazzy website. It's about storytelling, clarity, and resonance.
Too often, the essence of what makes your brand truly exceptional is buried under jargon or lost in a sea of vague messaging. It's time to bridge that branding gap, to translate your unique genius into a language that the world understands and values.
The Urgency of Your Unique Value Proposition
In a rapidly evolving world, time is of the essence. If you don't define your unique value proposition now, someone else might define it for you, and that's a gamble no expert should take.
The urgency lies in ensuring your brilliance is communicated clearly, that your audience is magnetized by your story, and that you become a brand that cannot be ignored. It's about making a difference, leaving a mark, and fulfilling your true potential.
Brand Personality and Voice (Valued at $397)
Unearth the core of your brand's character and find the perfect words to express it. This section helps you create a distinct and compelling brand personality and voice that resonates with your audience.
Messaging and Positioning (Valued at $397)
Say goodbye to vague messaging and ineffective brand positioning. This part of the playbook guides you in crafting a crystal-clear brand message and strategic positioning that sets you apart from the competition.
Brand Purpose (Valued at $397)
Discover the deeper meaning behind your brand. Define your brand's higher purpose and create a profound emotional connection with your audience.
Brand Vision and Mission Statement (Valued at $397)
Articulate a powerful vision and mission that provides a guiding light for your brand's journey, ensuring that you remain on a path of purpose.
Differentiation Blueprint (Valued at $697)
Stand out in the crowded marketplace. Develop a clear strategy for differentiation that enables your brand to shine uniquely in your industry.
Competitor Analysis Framework Valued at $597)
Gain insights into your competitors and market dynamics. This section equips you with valuable intelligence to inform your brand strategy and outshine the competition.
SWOT Analysis (Valued at $397)
Evaluate your brand's strengths, weaknesses, opportunities, and threats. This analysis uncovers areas for growth and potential challenges, ensuring a well-informed strategy.
Audience Persona Builder (Valued at $497)
Understand your target audience on a profound level. Create detailed audience personas to tailor your messaging and engagement strategies effectively.
Marketing Strategy & Funnel (Valued at $597)
Develop a powerful marketing plan and funnel. This section guides you in attracting and converting your ideal customers through a well-defined strategy.
Content Strategy Creation &
Visual Identity Development (Valued at $497)
Craft a content strategy that resonates. This part of the playbook helps you create compelling content that engages your audience consistently. Capture your brand's essence visually. Create a cohesive and captivating visual identity that represents your brand authentically.
Brand Storytelling Script Template (Valued at $997)
Create engaging brand narratives effortlessly. Use the included script template to craft compelling stories that resonate with your audience.
High-Profile Networking Strategy (Valued at $997)
Elevate your brand through strategic networking. Develop a high-profile networking strategy to expand your brand's reach and influence.
Premium Brand Presence Checklist (Valued at $397)
Ensure a high-quality brand image in every interaction. Follow the checklist to guarantee your brand's premium presence at all times.
The Story Behind the Workbook
Welcome to a journey that was born from years of experience, countless interactions with clients, and an unwavering passion for the power of brand positioning. The Brand Strategy Playbook isn't just a guide; it's a testament to the art of crafting a brand that resonates, excels, and stands the test of time.
Behind this playbook is Bianca Modo, a seasoned strategist and your dedicated guide on this voyage. Bianca's fervor for brand positioning doesn't stem from trends or gimmicks; it's fueled by the transformation she's witnessed in major brands and individuals she's helped along the way.
The Value of Brand Positioning
For coaches and consultants, the journey to success starts with a profound understanding of the essence of your brand. It's about crafting a narrative that doesn't just capture attention but also wins hearts and trust. It's not merely about being seen, but about being unforgettable.
Coaches and consultants often possess unmatched expertise, but sometimes the world isn't aware of their brilliance. That's where the magic of brand positioning unfolds. Positioning your brand is the key to unlocking your full potential and achieving the recognition and success you deserve.
No More Overthinking
Paperback & Kindle
Order the Kindle version on
Order Below
The Brand Strategy Playbook is your compass on this transformative journey.
It's more than a workbook; it's a roadmap to creating a brand that leaves an indelible mark. The time to define your unique value proposition is now.
Let's embark on this journey together, crafting brands that stand out, brands that matter.
Discover Your Brand's True Potential. Get Started Today.